Find a Good Realtor

A Realtor® can be the key to selling your home quickly and for the highest price. He or she will be with you from preparing for sale to closing. They have helpful knowledge about the local area and the local real estate market. Realtors understand the intricacies and importance of pricing your home to suit both your needs and the market.

Choosing a Realtor

Not all real estate agents are Realtors, but all Weichert Sales Associates are. To claim the title of Realtor, as our Sales Associates do, you must hold a state license and complete additional training above and beyond federal and state regulations. Realtors are also required to adhere to a code of ethics and professional standards. Using a Sales Associate who’s a licensed Realtor assures you that he or she has been properly trained and has pledged to promote your interests as a client first.

There are multiple ways to find a qualified agent:

  • Search
  • Ask friends and family for a referral
  • Talk to Realtors at open houses
  • Look at neighborhood signs
  • Ask for recommendations from professionals, like other realtors if you are searching for something outside of their specialty, real estate lawyers, accountants, etc.

While all Weichert Sales Associates are members of the National Association of Realtors and receive the added education required to become a Realtor, our new Sales Associates are also given supplementary training through our industry-leading training department, Weichert University. Upon graduation, they are coached in the field by a successful, seasoned professional.

While we hope that you will choose a Weichert Sales Associate, it’s important to be comfortable and confident that the person you choose will help you sell your home as quickly as possible for the best price.

Tips to Find the Right Sales Associate

Your local Weichert office will have many Sales Associates to choose from so you may decide to interview more than one before you sign an agreement. Some questions to ask might be:

How many homes have you sold in the last year? What were the details (the price range, the location, the difference between asking price and final selling price)?

  • Although these answers will depend on market trends, it will give you an idea of a Sales Associate’s experience and ability to price homes correctly.

Do you have any suggestions for me to prepare my home for sale?

  • Your Sales Associate will know the local market and which options are most popular at the moment. Some also offer staging as a service.

How will we communicate and how often?

  • Your Weichert Sales Associate will offer you their Pledge of Service which specifies the type of communication and level of service you can expect.

What separates you from other Sales Associates?

  • Look for someone who communicates clearly their process for pricing your home, including a marketing plan and the tools he or she will use to make your property attractive and visible to as many buyers as possible.

Can I see some references?

  • Speaking to former clients may give you some insight into working with a particular agent.

Which professionals do you recommend during the home buying process?

  • You may need recommendations for staging and packing companies, contractors and real estate attorneys.

How do you plan to market my house?

  • Your Weichert Sales Associate will create a customized marketing plan for your particular home that includes local marketing, open houses and an internet strategy to expose your property to buyers and then respond quickly to all who inquire about it.

How will My Sale Price be Determined?

Choosing a listing price is one of the most important factors in selling your home. It will take a combination of research, strategy and psychology to find the highest number that will attract the largest number of buyers.

The listing price will mostly be based on the prices of comparable homes (comps) in your area. Your Weichert Sales Associate will perform a Price Trend Analysis* that goes beyond a typical Comparative Market Analysis (CMA). It measures the direction of your local market including: the current supply and demand, properties that are under contract as well as those that sold 6 and 12 months ago. It also factors in the average days on market to help predict where prices will be in the future. You should also consider internet search parameters. Most buyers search by wide, round numbers. A home may be worth $305,000, but it could be lost if a majority of comparable homes are under $300,000.

* A Price Trend Analysis is not an appraisal and should not be considered to be the equivalent of an appraisal.

What is My Timeline for Selling?

Be sure to mention any timelines to your Sales Associate. Stating your expectations upfront can eliminate frustrations later.

Remember, a home receives the most attention when it is first listed and can lose value with additional days on market (DOM), so it cannot hurt to implement any of these options even if you are willing to be patient and wait for the right offer.

Key Takeaways:

What is My Home Worth?

1 ) Before you sign an agreement, take the time to ask your Sales Associate some questions and get to know him or her.

2 ) Setting a listing price is a combination of research, strategy and psychology. It is mostly based on the price of comparable homes, but can also be affected by market conditions, seller needs and season.

3 ) If you need to sell your home quickly, staging it well and hiring a professional photographer can help you get a fair price in a short time frame.


Content Provided by Weichert Seller’s Guide